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World Matchplay becomes BetVictor World Matchplay

The Professional Darts Corporation (PDC) has announced that online casino and sportsbook operator BetVictor has taken over from rival Betfair as the title sponsor of its World Matchplay event in Blackpool.

The World Matchplay tournament is scheduled to celebrate its 20th anniversary from July 20 to 28 at the Winter Gardens entertainment complex and the three-year deal with BetVictor will see the event re-branded as the BetVictor World Matchplay.

“It is a pleasure to welcome BetVictor as the new title sponsors of the BetVictor World Matchplay,” said Barry Hearn, Chairman for the PDC.

“This tournament is a favourite for players, fans and television viewers around the world and enjoys a deserved status as one of the most prestigious titles in the sport.

“This year's BetVictor World Matchplay is already shaping up to be a great tournament and with the ever-increasing standard of darts I think that last year's two nine-dart finishes in Blackpool could even be surpassed this summer.”

The agreement for Gibraltar-based BetVictor was brokered by independent agency CMSeven while previous sponsors for the prestigious tournament have also included Stan James and SkyBet.

“These are very exciting times in the world of darts and after a magnificent World Championship and Premier League we are delighted to lend our name to the BetVictor World Matchplay from the iconic Winter Gardens Blackpool,” said Karl Riley, Marketing Director for BetVictor.

“It is a venue that invariably brings the best out of Phil Taylor, who has won 13 of the 18 renewals, but Michael Van Gerwen's brilliant win at The O2 last week means that, for the first time in a very long time, ‘The Power’ is not our favourite for a major tournament.

“Those who wish to write off the greatest darts player the world has ever seen do so at their peril as Taylor remains the ‘king’ of Blackpool [and] our offer of 3/1 for ‘The Power’ to continue his love affair with the Winter Gardens might look very big come the last weekend in July.”