Unibet, the first to use Williams Interactive’s new mobile platform
Gaming entertainment products and services supplier Williams Interactive, a wholly owned subsidiary of gaming solutions provider Scientific Games, has announced online gaming operator Unibet as the first company to go live with its newly launched real-money gambling mobile platform.
The new mobile platform will be available to operators integrated with the Williams Interactive Game Server.
Levering HTML5 technology to empower games, players will be able to access the new offering via a mobile or tablet device.
The Zeus III and Rainbow Riches game themes are expected to be rolled out to operators in January 2014.
“Multi-channel distribution of our authentic Vegas-style slot content is an integral part of our mission to provide the world’s most compelling iGaming experiences,” Williams Interactive’s group chief executive, Orrin J. Edidin, said.
“To that end, we’ve invested time and resources to design a premium mobile platform that uses adaptive game delivery to provide an optimised high resolution gaming experience for each player’s device of choice.”
Unibet recently became the first gaming website to go live with the new mobile platform as part of a move to bolster its multi-channel game offering.
Daniel Eskola, Unibet's head of gaming, added: “We’re excited for the benefits we’ll gain from their multi-channel game launch strategy, including the efficiency in our marketing efforts on new themes and the ability to provide our players with on the go access to the same exciting content they enjoy via their computers.”