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William Hill launches Cash In My Bet on mobile

Cash in my betBookmaker William Hill has announced that its ‘Cash In My Bet’ cash-out option is now available to access on mobile devices.

Cash in My Bet allows customers to cash in on their bet before a sporting event has finished, enabling them to take profit if the game is going in their favour or get out with some of their stake still intact.

The service is available for every football match in each league around the world.

Customers can access the service pre-match, in-play and on both multiples and singles. The service can also be accessed in accumulator bets.

“Cash In My Bet gives our customers greater power of control than ever before,” William Hill Online’s head of mobile, Juergen Reutter, said.

“They can now decide to get a guaranteed return either in-play or as part of a multiple after some teams have already won.

“We are committed to giving our customers the opportunity to use all our products, anytime anywhere – Cash In My Bet on mobile devices is a big step towards this, particularly in a World Cup year.”

Betting exchange, casino and sportsbook operator Betfair was the first company to offer such a service, while Irish bookmaker Paddy Power also recently announced plans to introduce a similar offering, as reported by iGaming Business in November 2013.