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William Hill fully acquired Miapuesta

UK bookmaker William Hill has completed a takeover of Spanish-facing betting provider Miapuesta.

William Hill exercised a six-month call option to finalise the transaction, which was included in the bookmaker’s acquisition of Miapuesta’s parent company, Sportingbet, in March.

William Hill is now expected to rebrand the Spanish business, which started trading in June 2012 after being granted a licence to operate in the country.

The head of William Hill in Spain, Miguel Valdes, said that the deal represented “tremendously positive” news for the Spanish company.

“This agreement will expand the supply in areas like football betting and multiply the sports available,” Valdes said.

Earlier this year, William Hill completed the purchase of the Australian business of Sportingbet for a total cash consideration of £459.4 million (€542.8 million/$714.6 million), with the deal including a call option on Sportingbet’s locally-licensed Spanish operations.

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