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Ukash sponsors The Open at Cheltenham

Global online cash payment provider Ukash has agreed to sponsor a new race on the second day of The Open at Cheltenham Racecourse, in a deal that marks the firm’s first venture into horseracing sponsorship.

The inaugural £20,000 Listed Ukash Mare Bumper will be the final race on second day of The Open on November 16.

Ukash said the aim of the sponsorship is to reach new customers and engage with existing ones during the popular jumps event.

“As well as helping to support a traditional UK sport, we feel that horseracing offers us an excellent opportunity to build awareness of Ukash among race spectators where there is a real synergy between our product offering which allows consumers to place a bet online using cash, safely and securely,” Ukash’s marketing director, Miranda McLean, said.