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Task transfer causes staff redundancies at Ladbrokes

After agreeing a marketing and licensing deal with gambling software designer and supplier Playtech Limited in March to subsequently establish its Ladbrokes Israel subsidiary, British online and land-based sportsbetting operator Ladbrokes has said that up to 100 members of staff are now facing redundancy.

Ladbrokes is the second largest bookmaker in the UK and stated that the lay-offs in the UK are necessary as its looks to transfer ‘a number of key tasks’ to the new Tel Aviv-based digital marketing services division, which officially began operations this month.

“As a result of this and the company's ongoing commitment to maximising efficiency, a number of Ladbrokes employees have been placed at risk of redundancy and a 90-day consultation period has begun,” read a statement from the Harrow-based firm.

Ladbrokes revealed three weeks ago that Jim Mullen, Chief Operating Officer for online operations at rival William Hill, has been hired to lead Ladbrokes Israel as Digital Director. Reporting directly to Richard Glynn, Chief Executive Officer for Ladbrokes, Mullen is due to take up his new post in November while existing Channels Director, Nick Rust, is to lead the firm’s operational efforts to delivery on its digital and UK/Ireland retail plans in the meantime.