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Strategic partnership between InMobi and CocoaChina

cocoachinaIndependent mobile advertising network InMobi has announced a strategic partnership with CocoaChina, owner of the Fishing Joy franchise, to enable app monetisation and revenue maximisation across its user base.

The deal will also extend to CocoaChina’s parent brand, Chinese mobile gaming publisher Chukong Technologies.

With the new partnership in place, InMobi said it will enable it to grow its network by 25% by leveraging CocoaChina’s user base and the extended developer community working on its Cocos2D platform.

The partnership will also bring Fishing Joy into InMobi’s ad network, positioning InMobi as the partner of choice for brand and developer advertisers in the region.

“This partnership will help us to better monetise our user base of over 100 million game consumers through features such as a rich library of ad formats, analytics, and access to top advertisers worldwide,” CocoaChina’s director of inventory, Li Jian, said.

“We also aim to attract more developers to our platform as a result of this partnership, who will also look to InMobi and its new ad formats that increase click through rates by up to 50%.”

Jayesh Easwaramony, InMobi’s vice-president business development JAPAC, added: “The partnership will enable CocoaChina and its developers to benefit from InMobi's market access, technology and monetisation capabilities, including our newest ad formats that increase click-through rates by up to 50% and app install conversion rates by up to 600%.

“The partnership will aid developers as they approach the Chinese market while aiding CocoaChina to increase its global footprint in the west.”