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Sportech’s COO resigned

After taking over as COO for Sportech Incorporated in November, David Schreff has announced that he has resigned in order to focus more time on his own business, Bedare Sports and Entertainment.

The 57-year-old had been responsible for Sportech’s Latin America and United States markets, which encompassed on-track betting operations in the eastern state of Connecticut, and was based at the firm’s offices in New Haven.

A Wesleyan University and University of Connecticut graduate, Schreff established consultancy firm Bedare Sports and Entertainment in 2002 to serve the gaming software, venue management, television content, corporate sponsorship, team sports, music, publishing and licensed consumer products industries and has over 30 years of experience in marketing.

“Everything at Sportech was good,” said Schreff.

“I’ve been thrilled to be part of Sportech and there are high expectations for that company. [It is] well-positioned for some great things in the future. It was nice getting back to my roots since I was born at Yale/New Haven Hospital, grew up in Hamden and went to high school at Amity.

“But the timing was right for me to move on. Now I’m returning to my business roots in sports and entertainment. I feel it’s important to get back and devote more time to my company and be more hands-on with its sports marketing and media advertising operation.”

Before joining Sportech, Schreff held a number of board director, executive and senior management roles at prestigious firms including the National Basketball Association, Walt Disney, Marvel Entertainment and Viacom while he served as chairman for USA Volleyball from 2008 to 2011.

“I still plan to have an advisory presence with Sportech,” said Schreff.

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