32Red signed a sponsorship deal with All-Weather Championships
Online gaming operator 32Red has announced it is to sponsor the All-Weather Championships UK horseracing season that will launch at Wolverhampton racecourse on October 26.
The Championship will comprise six different races for three-year-olds, fillies and mares, marathon, sprint, mile and middle distance horses.
Around 1,500 races will take place across the season at UK All-Weather tracks, Lingfield Park, Wolverhampton, Southwell and Kempton Park racecourses.
Along with 32Red, UK bookmaker Ladbrokes, online and land-based betting operator Coral and free bet offers website Bookmakers.co.uk will also sponsor the Championships, each with their own headline category.
The Three Championships will be headed up by 32Red while Bookmakers.co.uk has been allocated The Sprint Championships, Ladbrokes will take The Mile Championships and Coral has been handed The Middle Distance Championships.
As a result of the added sponsorship, races throughout the season have been upgraded and total prize funds have also been increased.
“We are very grateful for the support we have received from our four new sponsor partners,” director of racing, Jim Allen, said. “They all share in our vision to re-launch All-Weather Racing in Britain and improve the attractiveness and competiveness of the sport.”
Mark Quayle, head of marketing for online casino 32Red.com added: “We find that horseracing offers us excellent commercial opportunities as we strive to provide our customers with the very best gaming experience on the web, combined with the opportunity to bet on horseracing and other sports through 32Red Bet.”