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Sony licenses its brands to IGT

Gaming products designer and manufacturer International Game Technology (IGT) has agreed a deal with Sony Pictures Consumer Products to licence its ‘Wheel of Fortune’ and ‘Jeopardy!’ brands for use on cross-platform games.

The new multi-year agreement will run until at least 2024.

Under the new deal, IGT will develop Wheel of Fortune mobile and online games for its DoubleDown Casino and for-wager online play worldwide.

IGT will also use the licensing of the Jeopardy! brand to develop slot machines, online games for its DoubleDown Casino and for-wager online play.

The deal marks the first time that Jeopardy! will be available to an online social casino in the US.

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