Bharti Softbank launches SongQuest and Shiva: The Time Bender
Bharti Softbank, a joint venture between Indian conglomerate Bharti Enterprises and Japanese telecommunications company SoftBank, has entered the mobile gaming market by announcing the launch of two new games.
Through its new Tiny Mogul Games brand, Bharti SoftBank has launched SongQuest and Shiva: The Time Bender. Both games are available for Android devices from the Google Play store.
“We will have a portfolio of five games by March next year,” Bharti SoftBank’s head of product and strategy, Kavin Bharti Mittal, told the Press Times of India.
Mittal said that the venture is hoping to attract 10% of India’s 12 million smartphone users by the end of this year.
The company plans to make the games available on other mobile device platforms in the near future.
The games will be free to download, but players will be charged for virtual goods such as acquiring additional powers to progress in the game.
“Our deep relationships with telecom operators are key to building a successful gaming business,” Mittal added.
“With in-app billing we strongly believe that over time we will be able to create strong revenue stream for both parties.”