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Bet Smart Media signed a partnership agreement with Opta

Sportsbetting technology provider Bet Smart Media has linked up with sports data company Opta to launch Opta Trends, a new tool for bettors to find data-supported trends for English Premier League football matches.

The service is available in Britain, with odds comparison website having become the first service to integrate Opta Trends into its website.

“Opta has the best soccer data in the world, which we’re now putting into people’s hands with a number of extremely useful features delivered in an easy-to-use interface,” Bet Smart Media president Jesse Learmonth said.

“Bettors can filter data to instantly see how a team has performed historically under situational factors that are important to the bettor. If history shows that a team has a high win rate in a match situation, that ‘trend’ is a massive insight.

“Bettors can save the quality trends they find, and receive alerts when a saved trend is detected for an upcoming match.”

Andrew Cox, Opta’s director of strategic partnerships, added that he was “extremely encouraged by the early response to Opta Trends”.

Opta was acquired by digital sports media company Perform Group earlier this year.