Rosetta Stone launches Rosetta Stone Arcade Academy for iOS
Language-learning software provider Rosetta Stone has announced it is to move into the free-to-play mobile gaming market with the launch of Rosetta Stone Arcade Academy for iOS.
The firm said that the free-to-play product includes 12 games and has been designed to teach adult players 50 Spanish words and phrases.
Players that want to progress through content faster can continue playing by buying additional credits through a range of value packs. A leaderboard system also encourages users to keep playing.
If the product does prove popular, it is likely that Rosetta Stone will introduce further languages and titles.
“We’re entering the space because it’s where our customers are, and where many of our competitors are going,” Rosetta Stone’s chief product officer, West Stringfellow, said. “We are exploring the intersection of entertainment and education.”
“We believe ‘Arcade Academy’ is fundamentally engaging and entertaining, and also succeeds as an effective educational tool.”
Rosetta Stone has already experienced some success in the market following the launch of its children’s entertainment offering Rosetta Stone Kids Lingo Letter Sounds in September. The title is currently the second most downloaded free app in the Kids section of Apple’s App Store.