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PMU and Loterie Romande’s partnership extended

French horse racing giant PMU has extended its partnership with the Swiss operator Loterie Romande through the signing of a deal that will see it supply its horse racing betting products to Swisslos, the German-speaking lottery that operates across six ‘cantons’ in the country.

PMU will offer its horse racing tote offers throughout the 40 sales points operated by Swisslos, the odds and range will be identical as those offered by Loterie Romande, a mixture of domestic racing and international meetings streamed live by the French company’s Equidia Pro service.

The agreement went live last week and after the initial roll out, Swisslos will gradually implement the service in eight further cantons.

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