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Rodman is backed by Paddy Power in North Korea

Irish bookmaker Paddy Power has sponsored a controversial trip by former NBA basketball star Dennis Rodman to North Korea.

The 52-year-old arrived in the capital city of Pyongyang yesterday, wearing a baseball cap emblazoned with Paddy Power’s name and vowing to engage in “basketball diplomacy” with his “friend” Kim Jong Un, North Korea’s leader.

“Paddy Power has an existing relationship with basketball legend Dennis Rodman and is supporting him, at his request, in his mission of basketball diplomacy,” Paddy Power said.

“In this regard, we have sought guidance and taken advice from International Crisis Group, a well-regarded NGO with an established track record in North Korea.

“Dennis will be hosting a press conference in New York on Monday September 9 on return from Pyongyang.”