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Probability reveals UK players’ gaming trend in its survey

Mobile gambling company Probability has announced the results of a survey that suggest 87% of players would recommend playing mobile entertainment gambling games to friends, family and colleagues.

The survey also suggested that 26.9% of participants play and bet on their mobile device more than three times a week.

“Real money gambling on mobile is now a mainstream and social activity in the UK where 70% of adults are already known to participate in gaming and betting activities regularly,” Probability’s chief commercial officer, Michael Byrne, said.

“With that level of ubiquity amongst consumers, it’s no surprise that real-money gaming is attracting increased attention as a low risk opportunity for non-gaming businesses to increase revenues, engage and entertain customers.

“Doing this on mobile through smartphones and tablets is now the preferred entry point for the majority of players in the UK.”

Probability also announced that it is to host a webinar to address the issues of the mobile entertainment gambling market.

Entitled ‘The Future of Mobile Gaming and Gambling’, the event will take place on February 19 and will also feature a question and answers session with a number of key industry names.

Charles Cohen, Probability’s co-founder and chief executive officer, will be joined by Paul Leyland, former corporate development director at William Hill, and MadAboutSlots’ managing director, Andy Edwards.