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Perform extends initial deal with English Premier League

first leagueDigital sports media company Perform Group has agreed a three-year deal to renew its mobile and web clip production partnership with the English Premier League football competition.

The deal, which came into effect at the start of the current 2013-2014 season, extends a partnership between the two parties that stretches back to 2007.

Perform will continue to produce and distribute “near live” match highlights and features for the league. This will include ingesting, editing and encoding video clips of all 380 matches per season, before distributing them to the league’s network of more than 40 web and mobile licensees around the world.

The Perform service will include the provision of a fully managed service for the selection, editing and production of uniform videos that include in-match clips, half-time and full-time highlights, previews and round-ups, as well as feature packages. Perform will also provide bespoke language versions for international league licensees.

In addition, Perform will also partner the EPL to offer all of its licensees a white label mobile and tablet applications. This will act as a complete live-match “second experience”, which will include all match content, dynamically updated live data feeds, latest news and full social media integration.

Oliver Slipper, joint-chief executive officer of Perform, said: “We strongly value our relationship with the Premier League and the production service we provide remains a core part of our business and is one that we are committed to developing further.”

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