Mecca Bingo and Virtue Fusion signed a partnership renewal agreement
Mecca Bingo, part of British gambling operator Rank Group, has renewed its partnership with Virtue Fusion, the dedicated bingo subsidiary of online gaming software supplier Playtech.
The extended three-year deal will ensure the continuation of a relationship that stretches back to 2006.
Under the agreement, Mecca Bingo will continue to use the Virtue Fusion bingo network and product range to deliver its Meccabingo.com online bingo service.
“This has been an important partnership for Mecca since 2006 and we are pleased that an agreement has been reached to develop this further over the next three years,” Rank Group’s chairman and chief executive officer, Ian Burke, said.
Daniel Phillips, chief operating officer of Virtue Fusion, added: “Mecca were one of Virtue Fusion’s first ever Bingo customers and the further re-signing of a marquee bingo brand like this shows the strength of the partnership, in conjunction with the power of the Virtue Fusion bingo network, range of products and our future plans.”