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Multi-year partnership deal signed between SBTech and ComeOn

Fully-managed sportsbetting turnkey solutions and services provider SBTech has signed a multi-year extension that will see online gaming operator ComeOn continue to utilise its products.

SBTech has offices in Bulgaria, Israel and Gibraltar and stated that the agreement includes the provision of a new mobile betting platform for ComeOn, which will enable the Scandinavia-facing operator to offer ‘an even richer sportsbetting experience’ incorporating a variety of wager types on over 8,000 live events from around the world each month.

“We're thrilled to extend our successful partnership with ComeOn,” said Itai Zak, CEO for SBTech.

“Its great success in penetrating the Scandinavian market is testament to the quality of its offering and a reflection of our dedication to providing industry-leading services to our operator clients.

“With the upcoming release of our cutting-edge mobile betting platform under its brand, ComeOn clearly has its sights set on what I'm confident will be a very successful future.”

SBTech declared that ComeOn is also expected to be the one of the first operators to launch its next-generation live betting product later in the year.

“We've been very impressed by SBTech's sportsbetting solutions and the constant product improvements and innovations that [its] team demonstrates,” says Jovin Genovese from ComeOn.

“It was an obvious decision for us to extend our partnership and strengthen our relationship with SBTech, adding its cutting-edge mobile betting product to our line-up, which we know our customers will love.

“We’re extremely pleased with the great and true dedication we are constantly getting from the SBTech team, which helped us to grow our business and become a leading Scandinavian brand. We're excited at the prospect of being able to take another positive step into the competitive sportsbetting market and, with such a strong suite of products behind us, our continued success is virtually guaranteed.”

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