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Paddy Power becomes News UK’s partner

Irish bookmaker Paddy Power has been confirmed as the first betting partner of the new online, tablet and smartphone apps from News UK.

Paddy Power has become one of the first sponsors of the Sun Plus Goals app and The Goals app, while Kia Motors has also been confirmed as the headline sponsor for the new digital initiative.

The apps will give subscribers exclusive access to highlights of English Premier League goals over the next three seasons via the online portals of UK newspapers the Sun, The Times and Sunday Times.

Paddy Power and Kia will receive advertising exposure through the newspaper and online versions of the newspapers, as well as on the mobile apps. Both companies will also be positioned on the online and mobile video clips provided by the new highlights service.

Tom Wyse, head of media at Paddy Power, told The Drum: “We’re delighted to be the exclusive bookmaker partner across News UK’s Premier League Rights. Football plays a huge part in both of our businesses and it’s refreshing to work with a partner who shares our brand values so closely.”