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Optimove provides its software to 888

Online gambling operator 888 Holdings has announced it is to utilise Optimove’s retention automation software in its consumer-facing bingo operations.

Powered by unique customer modelling technology, the web-based Optimove software allows marketers and retention experts to drive one-to-one marketing campaigns.

The operator already uses Optimove in its Dragonfish business-to-business division as part of a strategy to increase player retention and engagement.

“A large part of our success as a leading online entertainment company has been our development and focus on the most advanced CRM strategies and tools,” 888’s senior vice-president head of business-to-consumer division, Itai Pazner, said.

“Optimove has proved itself to be the perfect enhancement to our existing in-house customer marketing systems.”