New mobile wagering application launched at MTR Gaming Group
American horseracing and casino operator MTR Gaming Group Incorporated has launched a new mobile wagering application that will allow customers to place bets using their smartphones and iPad computers.
Already installed at MTR Gaming Group’s Presque Isle Downs and Casino, Scioto Downs Racino and Mountaineer Casino, Racetrack and Resort regional venues, the technology permits punters who have created an account to bet on live or via simulcast while in specific areas of a track facility.
The West Virginia firm stated that mobile gambling at racetracks will ‘attract a new generation of younger, technologically savvy patrons to horseracing’ with transactions taking place ‘over a secure wi-fi network’.
“Our team saw an opportunity to provide a better service and user experience for our customers,” said Joseph Billhimer, Acting President and Chief Operating Officer for MTR Gaming Group.
“More customers have smartphones these days and this technology allows us to provide those people with a simple and secure way to place a bet without them having to leave their seats.”
The Chester-based operator declared that its new mobile wagering technology will allow customers to place bets ‘on most races in the nation while on property’ so long as they are over the age of 18 and ‘provide legal identification’.
“Younger folks spend more time on smartphones than older folks,” said Fred Buro, Vice-President and Chief Marketing Officer for MTR Gaming Group.
“They use them less for talking and more for communicating with the entire world across multiple online channels and networks. It stands to reason that if an industry hopes to appeal to a younger demographic, it needs to communicate with them on devices they prefer and, in the case of racing technology, on platforms they can relate to.”