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New general manager for GeoComply USA

GeoComply USA has appointed Valli Ardalan as the general manager of the geolocation solutions firm’s iGaming division.

Ardalan, who recently served as head of poker operations for bwin.party Digital Entertainment, will be responsible for GeoComply's customers in Nevada, New Jersey and Canada as well as the European platforms and development teams supporting the operations in North America.

“As both an American and a specialist in regulated iGaming, the opening of the US market represents a particularly exciting opportunity for me,” Ardalan said.

“GeoComply's client base represents all the major players in this new landscape and I am really looking forward to working with them as we make the potential of this market a reality.”

GeoComply chief executive officer Anna Sainsbury added: “Compliance is an extremely important part of what the geolocation technologies have to do.

“However, the player's experience is also critical and Valli will help us work even closer with operators and their platforms to make sure that, even as our geofencing technology enforces boundaries, the legitimate players are not unnecessarily impacted.”

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