New commercial partnership between SBOBet and Norwich
English Premier League football club Norwich City has announced a new commercial partnership with online bookmaker SBOBet.
Under the terms of the deal, SBOBet will become Norwich’s official Asian betting partner.
The company will also support the club’s charity work through its community sports foundation.
Bill Mummery, executive director of SBOBet, said: 'I am confident that this will be a meaningful and mutually beneficial business relationship for both the club and SBOBet.
'We are a global player in our industry with brand leadership across Asia which will help lift the profile of Norwich City in the Asia region. We are also looking forward in supporting the club in its work through the Community Sports Foundation.'