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Metro launches Metro Play Casino using EveryMatrix technology

Independent ‘white-label’ iGaming software provider EveryMatrix Limited has signed a deal that has seen free UK daily newspaper Metro launch its Metro Play Casino utilising the developer’s technology.

The new Alderney-licensed Metro Play Casino utilises a customised front-end with the OddsMatrix and GamMatrix application programming interface from EveryMatrix that is set to ‘clearly differentiate’ itself from the competition and offer players ‘an enhanced gaming experience’.

“This is a terrific opportunity to showcase the product development and integration capabilities of EveryMatrix with a significant [and] highly respected operator,” said Ebbe Groes, Chief Executive Officer for EveryMatrix.

“Metro Play Casino has proven its ability straight from the outset to deliver high quality content for UK players. Setting this high standard from launch, combined with its unique offering, will help make Metro Play Casino stand out in today’s tightly contested gaming market.”

The newspaper publisher, which is owned by dmg media, described its new online casino as the ‘ultimate urban mobile gaming destination’ while declaring that the domain has been designed to offer ‘on-the-move urbanites a stand-out gaming experience with [a] fully responsive design [and] browser-based gameplay that’s fun and easy to use’.

“We’re delighted to work with EveryMatrix to create Metro Play Casino,” said Jamie Walters, Executive Director for Metro Play Casino.

“We’ve enjoyed unique control in building a completely customised front-end and together we’ve built a compelling and distinctive product that we’re proud to bring to market. Created in response to the continuing growth in consumer demand for gaming, Metro Play Casino stands for entertaining, high quality, straightforward mobile-led gaming.”