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Marketing solution deal between Aristocrat Technologies and Traffic Generation

AristocratGaming machine and casino management systems designer and supplier Aristocrat Technologies Incorporated has signed a deal that will see it integrate the Hub marketing solution from Traffic Generation Limited into its nLive and Oasis 360 platforms.

Aristocrat Technologies is a subsidiary of Australian land-based and online casino games and solutions supplier Aristocrat Leisure Limited and will use the Hub to get a single customer view across all of its products.

For its part, Gibraltar-based Traffic Generation stated that its Hub proprietary digital and land-based marketing and analytical technology delivers ‘a powerful yet easy-to-use tool to manage players and cross-marketing across land-based, social and online businesses’.

“We are excited that Aristocrat has selected the Hub to enable the convergence between its land-based, online and social gaming businesses,” said Andy Caras-Altas, Chief Executive Officer for Traffic Generation.

“This deal demonstrates Traffic Generation's emerging position as a market leader in the convergence space.”