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Ball2Win launches new service with UltraPlay and Betting Promotion

Asian gambling operator Ball2Win has linked up with online gaming specialist UltraPlay and sportsbetting solutions provider Betting Promotion to launch its new internet sportsbook and casino service.

The new online sportsbook features Asian, European and US skins in addition to what Ball2Win said is a super-fast and event-rich live service provided by Betting Promotion.

Richard Kwok, Ball2Win’s marketing director, said that the multi-language offering would allow the operator to target a range of regulated markets.

“We will start from the regulated markets, that’s for sure, but Asia will be our long-term focus,” he said. “That’s the reason we feature a fully translated sportsbook and casino in both English and Chinese.

“We have a well-designed Asian skin, making us distinct from other operators. And we also incorporated Chinese language, which enables us to pitch our service to Chinese speaking customers.”