Kambi Sports Solutions provides Sportsbook solution to 888
Kambi Sports Solutions, the business-to-business sportsbetting services subsidiary of the Unibet Group, has signed an agreement to provide a fully managed sportsbook solution to operator 888 Holdings.
888 stated that the deal will enable its 888Sport.com brand to offer ‘a significantly upgraded sportsbetting experience’ to customers while additionally facilitating ‘expansion of its business into target regulated markets’.
“I am delighted that 888 has chosen to partner with Kambi Sports Solutions,” said Kristian Nylen, Chief Executive Officer for Kambi Sports Solutions.
“This agreement represents validation of Kambi Sports Solutions’ strategic vision and the investments we continue to make in order to build a market-leading managed sportsbetting service.
“This agreement will allow 888 to compete as an industry leader. 888 is a fantastic brand and a successful and respected business. We very much look forward to building a thriving partnership with 888.”
As part of the agreement, the sportsbook solution from Kambi Sports Solutions is set to be fully integrated with 888’s back-office platform, which will enable players to move between poker, casino and sport.
Kambi Sports Solutions is additionally due to add UK horseracing to its online and mobile channel product portfolios, which should assist 888 in pursuing a strategy ‘in regulated markets worldwide’ while helping it to ‘react rapidly to any positive regulatory changes’.
“888 has been at the forefront of online and mobile gaming across the world delivering continued growth through our core products,” said Itai Frieberger, Chief Operating Officer for 888.
“By partnering with Kambi Sports Solutions we will be aligning our sport platform with the rest of our offering, enabling us to increase our footprint while delivering a best-of-breed product to our players.
“By applying our award-winning back-office and marketing expertise to the re-launch of 888Sport.com powered by Kambi Sports Solutions, we will look to enhance player value through more efficient engagement.”