Creation of International Social Games Association following the merger between SGA and ISGC
The Social Gaming Association and the International Social Games Coalition have united their respective trade organisations in order to create a unified international voice to educate the public and policy makers on the social games industry and to represent and further the interests of the industry.
The new organisation will be called the International Social Games Association (ISGA) and will represent social games companies worldwide, from established global operators to young start-ups.
The management team of the association is grown by combining each respective organisation’s executive boards to better support and represents the interests of its members. Luc Delany will take up the chief executive role and Stuart Tilly, current chairman of the Social Gaming Association, will be non-executive board advisor.
Paul Mathews, currently chairman of the International Social Games Coalition and who will continue in his new role with ISGA, welcomed the news: “I’m pleased to be able to announce that our two groups are joining forces – we’re looking forward to representing the great work done by social games companies around the world together.”
Stuart Tilly added: “The merger between our respective organisations is a continuing sign of the industry’s commitment to advancing its socially responsible agenda and the ISGA will give the industry a solid and powerful platform to do so.”
The ISGA will work to develop and promote a unified set of socially responsible values to its members aimed at safeguarding the consumer whilst also protecting the dynamic and innovative nature of this popular form of entertainment.
Andrew Hughes, founder of social gaming studio AbZorba Games, commented: “This merger demonstrates the importance that our industry places upon working together, no matter how big or small, to provide a collective and unified voice to represent this vibrant industry.”
The ISGA will provide a powerful and effective voice for the global social games industry at a time when many changes in the way people access, play and pay for games are taking place. In this context, the ISGA’s core objectives will be to educate and inform the public, policy makers and regulators on what the industry does, how it works, and the value it generates for the digital economy.
The companies making up the ISGA are: Aristocrat Technologies, Plumbee, Playtika, MGM. Gamesys, RocketPlay, IGT, PLAYSTUDIOS, Zynga from the International Social Games Coalition and Abzorba Games, Bally Technologies, Enteraction, Slingo from the SGA, whose founder is Michael Caselli, editor and publisher of the print version of iGamingBusiness.