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Joingo and Williams Interactive signed a partnership agreement

Mobile and social technology company Joingo will provide Williams Interactive its mobile marketing and gaming platform to the casino industry.

The two companies went live this week with their first client, the Snoqualmie Casino in Washington State, on their white-label free-play online gaming platform Play4Fun Network.

The platform provides marketing functionalities to enable casino operators to build and engage their online and mobile players and target them with in-casino entertainment, messaging and social features to engage existing clients and attract new players.

Joingo's loyalty programme is available to all Williams Interactive's casino customers on the Play4Fun Network, further capabilities include trigger and location-based marketing automation.

Steve Boyle Joingo's chief executive, commented: 'Joingo is pleased to be supplying the infrastructure that will power Williams Interactive's mobile capabilities. Our two companies share a common objective – to provide cutting edge solutions that drive our customers' growth. Together, we will equip casino properties with the powerful platform that they'll need to keep pace with the changing landscape of gaming today.' Orrin J. Edidin, chief executive and president of Williams Interactive, added: 'The agreement with Joingo allows Williams Interactive to provide casino operators with the capabilities and benefits from one of the world's most impressive mobile marketing platforms, significantly enhancing their ability to benefit from the convergence between land-based and online gaming.'

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