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Inspired Gaming and Chisholm Bookmakers signed a four-and-a-half-year deal

Server-based gaming specialist Inspired Gaming has agreed a four-and-a-half-year deal with Chisholm Bookmakers to become the UK independent bookmaker’s sole supplier of gaming machines.

Inspired was handed the contract following what was described as “a competitive head-to-head trial”.

Under the agreement, Inspired will supply all of Chisholm’s 50 shops in the UK with its Storm B2/B3 gaming machines, games portfolio and Open SBG Core technology platform.

Inspired will provide a total of 180 Storm HD widescreen gaming machines from the start of October this year – replacing older Nevada Machines, which were supplied by SG Gaming.

In addition, it will support the initial launch of Storm HD machines with a player marketing campaign, and also plans to roll out its Core VIP marketing and rewards ecosystem with Chisholm in the future.

Inspired has already added over 2,250 new VLT machines to its UK estate during 2013 and also recently announced an extended contract with Betfred to include the ex-Tote estate. The Chisholm deal will further strengthen its position and presence in the UK market.

“Signing up Chisholm is another great achievement and means we're now the largest supplier of gaming machines to UK bookmakers,” managing director for the UK at Inspired, Lee Gregory, said.

“Inspired's Storm product has proven its worth as the highest income gaming machine in the UK and we have an exciting technology roadmap ahead, which we look forward to sharing with Chisholm.”