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Income Access launches a one-of-its-kind network in the US market

Provider of technology and affiliate iGaming management solutions, Income Access, has launched what it claims is the industry’s first social gaming network in the US market.

The company has agreed terms with a number of social gaming studios and brands, allowing them to access previously un-monetised US traffic.

Tracking and reporting software from Income Access offers signed-up studios a complete solution to manage a single partner programme for their company’s gaming sites.

Once integrated into the network, social brands can tap into a range of marketing partner sites from the gaming sector and track traffic and transitions linked to their products.

“There are no networks of this kind focused solely on social gaming,” chief executive officer and co-founder of Income Access, Nicky Senyard, said.

“We have been running the leading real-money gaming network for more than a decade but the industry is rapidly evolving and it is time to try something new.

“With the new network we have created a space where marketing partners are able to send previously idle US traffic to the best and biggest social gaming brands not only in the US, but also in the world.

“We believe the network has huge potential, not only for the social gaming sector, but also for the real-money gaming market in the US as more states begin to replicate Nevada, New Jersey and Delaware’s regulatory approach.

“We are very interested to see what crossover there is going to be between regulated real-money and social gaming traffic and where real-money traffic will exhibit higher conversion rates in social.

“This is not a short-term acquisition strategy. In more established gaming markets such as Europe, marketing partners can comprise up to 30% of total real-money player acquisition.”