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Iceland Bingo targets women in its new ad

ICELAND BINGOIceland Bingo, the online bingo venture by UK frozen food store chain Iceland, is to launch a new television marketing campaign due to run from September 25 until November 3.

Although details of the campaign are yet to be confirmed, marketing experts believe it will follow other online bingo marketing projects and target women.

For its frozen food store adverts, Iceland is best known for its “That’s why mums go to Iceland” tagline and “Mums love it” original slogan – both of which could feature in a women-focused television campaign.