Happy Bet sponsors Bayer Leverkusen
Malta-based bookmaker Happy Bet has agreed a deal to become a premium sponsor of German Bundesliga top-flight football club Bayer 04 Leverkusen.
Although the club did not disclose the length or financial terms of the deal, German press reported that the agreement could amount to a six-figure sum.
Under the agreement, Happy Bet will serve as Leverkusen’s official betting partner, replacing the club’s previous partner Betfair, which ended its relationship with the club in March of this year.
Happy Bet will also benefit from various advertising opportunities at the club’s Bay Arena stadium, including branding on pitchside LED panes.