Global Cash Access launches gaming payment and monetisation service
International cash handling solutions and business intelligence services provider Global Cash Access (GCA) has launched Everi, an interactive gaming payments and monetisation service.
The firm said the new service will “bridge the payments gap” between land-based and interactive gaming.
Everi will integrate into GCA’s network of kiosks and land-based operations, while helping to reduce operators’ PCI burden, increasing operator brand awareness and allowing them more control over their interactive gaming solution.
Each Everi Product Suite will include the Everi Payments straight-through payments system, Everi Digital Wallet funds management and payments solution, and Everi Productivity Suit that focuses on increasing revenue through player monetisation.
Every Everi product is a single integration with modular feature implementation, which will enable operators to select various customisable options each product offers.
Everi also utilises Live Gamer’s elements platform, allowing it to keep up with regulatory and legal changes, and ensure interactive gaming and lottery payments are in compliance with jurisdictional gaming regulations, PCI and PII rules.
David Lopez, president and chief executive officer of GCA, said: “Everi will revolutionise the payments process by making interactive gaming payments an integral part of the player loyalty and monetisation process for online and land-based gaming operators through its complete integration with GCA’s kiosks and expansive land-based operations.”