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SBTech and Genting signed a partnership agreement

Sports betting solutions provider SBTech has struck an exclusive deal with Genting Alderney, a subsidiary of Genting International, as part of a move to penetrate the US land-based market.

Under the terms of the deal, SBTech will provide the Genting group with a complete turnkey sports betting solution for its new project on board 6,000-capacity cruise ship, the Bimini SuperFast Ferry. The vessel, which will sail twice daily between Miami and Resorts World Bimini in the Bahamas, will feature restaurants, bars and a sportsbook installed by SBTech.

The SBTech turnkey sport betting services will include the provision of over 10,000 live events monthly displayed in the sports bar via intuitive self-service betting terminals, a customer service agent-manned cashier, and SBTech’s HTML5 tablet- and smartphone-compatible mobile betting platform.

Peter Nolan, Genting Alderney managing director, said: “It’s exactly the kind of turnkey approach we’ve been looking for, one that will impress and entertain Bimini SuperFast passengers.”

The deal comes shortly after SBTech struck similar land-based partnerships with Xhoilotto in the Albanian market MaxBet in Serbia.

Itai Zak, SBTech chief executive officer, added: “It further solidifies our reputation of providing very high quality turnkey sports betting solutions and we're confident that visitors to Bimini Super Fast Ferry will enjoy our wide range of US sports betting opportunities.”