Boyd Gaming and Bally Technologies signed a partnership agreement
US casino operator Boyd Gaming has entered into an enterprise-wide system agreement with online casino and solutions firm Bally Technologies as part of a move to bolster its slots offering.
Under the deal, Bally’s iVIEW Display Manager (DM) with Elite Bonusing Suite will be deployed across 18 Boyd Gaming casino properties in seven US states.
The iVIEW DM allows operators to present self-service player-account access, marketing messages and secondary bonus games on the main screen without interrupting play.
Bally said that its Elite Bonusing Suite, combined with iVIEW DM, offers new experiences to slot-play games with tools such as Virtual Racing, Virytial Racing NASCAR and DM Tournaments.
In addition, Boyd Gaming will also continue the expansion of its use of Bally’s systems, including ACSC slot monitoring, marketing, player-tracking and accounting solutions, as well as the Power Promotion initiative that allows casinos to offer players downloadable promotional slot credits.
Paul Chakmak, executive vice-president and chief operating officer at Boyd Gaming, said: “As a key component of our new Penny Lane initiative, Bally’s dynamic tools will help us create new and compelling gaming experiences, allowing us to provide ‘More Bonuses, More Often’ to our customers.”