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GamesAnalytics appoints Adair to drive international growth

Keith Adair has been appointed as the head of business development in Europe, the Middle East and Africa for predictive analytics company GamesAnalytics.

Adair, one of a number of new additions, joins GamesAnalytics from mobile publishing and distribution specialist I-play.

In the newly created role, Adair will be responsible for driving the company’s international growth across the gambling and games sectors after GamesAnalytics recently raised US$3 million (€2.2 million) through a funding programme.

GamesAnalytics has also bolstered its development and commercial teams at its headquarters in Edinburgh, Scotland with the appointments of senior software engineers, system and database architects as well as new additions to the client services and marketing teams.

“We are moving forward rapidly with the next phase of our international growth strategy and platform development,” GamesAnalytics chief operating officer Mark Robinson said. “The new appointments bring incremental expertise to the development team and support our ever-expanding client base.

Adair added: “It’s an exciting time to be joining GamesAnalytics as the games industry re-orientates itself around new platforms and business models.”