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GameOn Marketing appoints Lisa Bristow to its board of directors

endemol gamesGaming industry marketing, PR and VIP hospitality agency GameOn Marketing has announced the appointment of Lisa Bristow to its board of directors.

In her new directorial role, Bristow will be primarily responsible for the new customer relationship management (CRM) division of GameOn.

The division, which launched earlier this month, will link up with clients that want to create, build and improve relationships with their customers by offering strategy consultation and implementation.

Bristow will bring plenty of experience to the role, having spent eight years in the industry with the likes of Playstation, Rank Interactive, Endemol Games and most recently King.

During her time at King, she worked on brands such as the hugely popular Candy Crush Saga title.

“We are extremely pleased to welcome Lisa on board as a director of the company and a valued member of our team,” GameOn Marketing’s director, Sarah Jones, said.

“Her understanding of player profiles and player activity and how to truly engage with a casino’s player base has already proven a huge asset to our clients.”