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GameAnax agreed a deal with Cashplay.co

game anaxGames development studio GameAnax has announced a new partnership with international monetisation platform Cashplay.co.

The arrangement will allow GameAnax to integrate real-money tournaments in its current games offering.

GameAnax’s popular ‘Go Karts’ title will be the first to incorporate Cashplay.co’s player-versus-player cash tournament monetisation platform.

“Cashplay.co offers a much needed monetisation solution that will not only help drive game revenue but also create an additional game mode for our users,” GameAnax’s head of mobile gaming, Kalpesh Parohit, said.

“In addition, Cashplay.co have a global reach, a variety of payment systems for our players, they take care of all the legality requirements like no other cash platform out there."

Jarrod Epps, chief executive officer of Cashplay.co, added: “Achieving high revenue from free-to-play games is never easy and it usually comes at a cost of distracting your users with advertising and in-app purchases.

“We believe that our partnership with GameAnax will help to make other developers aware of our alternative, totally unobtrusive method to making money on their titles.”

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