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Mobile Gambling: Probability appoints Byrne

Probalility casino gamesMobile gambling company Probability has appointed Michael Byrne to the newly created role of chief commercial officer.

Byrne, 44, served as head of mobile for UK bookmaker William Hill Online from 2010 to 2012 after working in Israel as a manager for the William Hill/Playtech joint venture for two years.

Last year, Byrne left William Hill Online to set up Bet & Move Ltd, a mobile casino based on the Probability mobile platform. The management of Bet & Move is being transferred to Byrne's business partners as part of his transition to his new role, and he will become a director of Probability (Gibraltar) Limited, a subsidiary of Probability.

Byrne's primary responsibility will be for direct-to-consumer and white label revenues in the company's core UK market and will also oversee the customer operations, risk management and social responsibility policies alongside his fellow directors in Gibraltar.

“He comes to us with an unrivalled depth of knowledge and expertise in mobile gaming,” Probability chief executive officer Charles Cohen said.

“He has proven his expertise in both acquisition and customer retention, as well as demonstrating a real feeling for the customer and the product. Following the significant investment we have made in our product and platform over the past few years, it's great to have him here to take it out on the open road.”

Byrne is expected to take up his post with Probability at the beginning of November 2013.