Extension of Bwin.com’s sponsorship for MotoGP agreement
Bwin.com has signed a deal with Dorna Sports SL that will see it continue to sponsor the MotoGP World Championship motorcycle racing tour for another two years.
The agreement extends bwin.com’s partnership with the MotoGP World Championship, which began in 2004, until 2015 and will see the domain remain as title sponsor for races in Jerez, Spain, and Brno, Czech Republic.
“We are proud to be extending our partnership with the MotoGP World Championship for another two seasons,” said Norbert Teufelberger, Chief Executive Officer for Gibraltar-based bwin.party digital entertainment.
“[The] MotoGP World Championship is one of most exciting sports in the world and is a perfect fit for the bwin.com brand.”
In addition, bwin.com is to have ‘a highly visible presence’ at the Misano, Mugello and Silverstone Grand Prix events with branding featured throughout the track, pit lane, podium and press centre areas while additionally utilising the MotoGP World Championship’s digital channels in order to offer exclusive race experiences.
“I’m very happy about this renewal we are announcing today,” said Pau Serracanta, Commercial Area Managing Director for Dorna Sports.
“Mainly because it is a sign that the relationship between bwin.com and the MotoGP World Championship is firmly established still ten years after it was started. I am sure that this new two-year agreement will last several more as the success of this partnership has more than satisfied both parties.”