Gambling – news – casino games

EHF extended its partnership with bet-at-home

The European Handball Federation’s marketing arm has extended its partnership with online gambling company to cover the 2013-14 season.

The deal with EHF Marketing renews a relationship with that has been active since 2006-07.

Under the deal, will receive branding exposure at selected Champions League games, including the Final Four and the Women’s Champions League, as well as men’s and women’s European Cup competitions.

As a regional premium partner to the EHF, will enjoy a television advertising package, along with hospitality and promotional benefits.

The EHF Final Four at the Lanxess Arena in Cologne enjoys a projected net reach of 65 million viewers over two days.