Gambling – news – casino games

Epiphany manages Sky Betting and Gaming’s SEO strategy

Sky Betting and Gaming, the online gaming subsidiary of UK pay-television broadcaster BSkyB, has appointed search engine optimisation (SEO) specialist Epiphany Group to manage all aspects of its SEO strategy.

The arrangement will include earned media and off-page creative across the group’s Sky Bet, Sky Poker, Sky Vegas and Sky Bingo brands.

“Epiphany demonstrated a completely unique approach that blends technical expertise with earning media coverage and digital creative campaigns,” managing director of Sky Betting and Gaming Richard Flint said.

“We’ve already started work on a series of campaigns that are set to change the rules for digital creative in the betting and gaming space.”

Rob Shaw, chief executive officer of Epiphany Group, added: “Sport and gaming provide a rich variety of opportunities for us to demonstrate how to get results from natural earned media, even in a highly competitive and sophisticated digital vertical.”