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Dual appointments at Paddy Power

paddy powerOnline and land-based gambling operator Paddy Power has added to its rapidly-expanding brand marketing team following the appointments of Anna Braithwaite and Harry Dromey.

Braithwaite is a former executive with UK retailer John Lewis and will now serve as Sportsbook Marketing Manager for Paddy Power while Dromey is the former Account Director for independent advertising and public relations firm Beattie McGuiness Bungay and has joined the Irish operator’s ‘mischief’ department under the guidance of Ken Robertson.

The dual appointments follow the firm’s hiring last year of former Sky Marketing Strategy Director Danny Russell and Domino’s marketer Robin Auld and will see Braithwaite lead the company’s horseracing and football brand campaigns and report to Christian Woolfenden, Marketing Director for Paddy Power.

“Anna and Harry will make fantastic additions to the team, each bringing with them a wealth of top-level experience and, most importantly, a good sense of fun,” said Woolfenden.

“They will be central to ensuring Paddy Power continues to wow, excite and entertain audiences.”