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Color UP launched at Ultimate Poker

Nevada-licensed operator Ultimate Poker has launched a new software update featuring a VIP programme plus table, lobby and tournament enhancements.

The VIP rewards programme, Color UP, awards points for each tournament or cash game played, allowing players to move up the rankings by earning point multipliers. Points can then be redeemed in the merchandise store for bonuses, Ultimate Poker merchandise or concierge-style services.

Other changes include resizable tables, resized avatars, player pedestals, a new timer, larger cards, preset bet buttons and new lobby graphics. The upgrade also offers players more tournament functionality with late registration options and additional entry options for online tournaments.

“This is just the first step,” Ultimate Gaming chief marketing officer Joe Versaci said. “We are dedicated to listening to our customers and are working hard to continually enhance and enrich the product by introducing new features and upgrades.”

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