bwin.party improves its PartyPoker.com domain
Online gaming provider bwin.party digital entertainment has announced that it will soon launch a new brand identity for its PartyPoker.com domain that is set to include a redesigned logo and innovative software features.
Gibraltar-based bwin.party digital entertainment revealed that the site’s fresh look will reflect a clean break from the past while an orange colour scheme is to be indicative of positivity, possibilities and new beginnings.
October saw bwin.party digital entertainment partner with American social gaming firm Zynga Incorporated to launch real-money poker and casino offerings for the UK market and the new-look PartyPoker.com domain is due to incorporate this technology in order to provide players with an even more unique experience.
The redesign will also see the introduction of missions and achievements to offer players even more choice along with unique promotions such as the site’s ongoing Road To Old Trafford campaign.