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iGaming Business launches a product for the betting market

igamming businessiGaming Business is pleased to announce the launch of Social Brand Monitor, its latest data and intelligence product that will monitor share of voice in the online betting market.

Social Brand Monitor, or SBM, is a revolutionary data-driven product for igaming operators, marketing, advertising and social media specialists working in the sector to monitor, analyse and compare their own and their competitors’ social buzz.

SBM will focus on the betting vertical and will help online sportsbooks understand the social buzz created by their players, partners and affiliates, who are all very active on social media channels.

The product will be produced in association with social media specialist Joakim Nilsson, founder of SCRM Cloud and ex-head of social media at Betclic Everest Group, and will monitor over 45 sportsbooks on a monthly basis across more than 500 million sources such as industry blogs, forums, affiliate sites, Twitter, Facebook, YouTube and many more.

“Social Brand Monitor is created for the brand, marketing and communications executives who understand the value and want to leverage their players’ online presence and that of other influential sources,” Joakim Nilsson commented.

Social Brand Monitor is a subscription product providing a monthly insights and intelligence report with a scheduled group webinar that lets online sportsbook operators understand who’s talking about who, when, where and about what.

“This truly is a game changing product which offers unparalleled insight into yours and your competitors’ online activity which is not currently available publicly,” Alex Pratt, head of iGaming Business, commented. “This is also just the start in terms of data and intelligence monitoring as we expect to add additional verticals such as casino, bingo and poker as well as an additional 27 languages, so we can truly monitor all igaming brands on a global basis.”

iGaming Business will be attending ICE on stand ND6C and will be available to discuss this product further. To book a meeting there or arrange a time to discuss this new product further on the phone please email: or call +44 (0) 207 954 3489.