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Bodog Asia signed Fiba deal

Under the terms of the deal, Bodog Asia’s branding will appear on perimeter boards and in-stadium LED boards for the duration of the tournament, which will run until August 11.

In addition to the venue branding, the company's ‘ambassadorettes’ will appear both inside and outside the stadia during games.

Bodog Asia said that striking the deal was “an easy decision” due to the games taking place in the Philippines, a major market for the brand.