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32Red Bingo will sponsor The Paul O’Grady Show

Online gaming operator 32Red has announced that its 32Red Bingo online bingo brand is to sponsor the new series of The Paul O’Grady Show, which began broadcasting on November 11.

The hour-long entertainment programme is being shown by UK commercial broadcaster ITV every weekday at 5pm.

Under the deal, 32Red Bingo’s sponsorship idents will feature a ‘chat show’ style sofa with virtual guests, including famous bingo-themed animations of ‘Two Little Ducks’ and ‘Legs Eleven’.

“It's a fantastic fit for bingo with the demographic of viewers very similar to online bingo players,” 32Red’s head of marketing, Mark Quayle, said.